# MGXAI®

> Attribution integrity for AI-mediated affiliate and creator journeys.

MGXAI® is Attribution Integrity Infrastructure built for the AI era. We verify
who actually influenced a sale across affiliate and creator journeys,
solving the attribution gap that legacy tools like GA4 and last-click
models cannot address.

## The Problem We Solve
As AI assistants mediate more purchase decisions, traditional attribution
breaks down. GA4, last-click models, and legacy affiliate tracking tools
were not built to verify influence in AI-mediated commerce. MGXAI® fills
that gap with precision Attribution Integrity Infrastructure.

## Ecosystem
MGXAI® is designed to work adjacent to and alongside publishers, partners,
affiliate, creator-commerce, attribution, ecommerce intelligence, and
agentic commerce platforms, including impact.com, PartnerStack, Levanta,
Moonpull Partners, Rockerbox, Northbeam, Triple Whale, Awin, Rakuten
Advertising, Shopify, and related ecosystem players.

## Who We Serve
- Affiliate networks and affiliate managers
- Creator economy platforms
- Brand and performance marketing teams
- AI commerce and tech companies

## Core Concepts
- Attribution integrity: verified proof of who influenced the sale
- AI-mediated commerce: purchases influenced by AI assistants and LLMs
- Proof of influence: ground truth attribution beyond last-click
- Verifiable receipts: auditable attribution across AI journeys
- Commission justification: accurate payout verification

## Key Pages
- Homepage: https://mgxai.com/
- What is AI Attribution: https://mgxai.com/blog/what-is-ai-attribution.html
- Why Last-Click Fails: https://mgxai.com/blog/why-last-click-attribution-fails-ai-commerce.html
- Complete Guide to Affiliate Attribution: https://mgxai.com/blog/complete-guide-affiliate-attribution.html
- How AI Assistants Break Attribution: https://mgxai.com/blog/how-ai-assistants-breaking-traditional-attribution.html
- AI Crawlability Checker: https://mgxai.com/tools/ai-crawl-checker.html

## Competitive Positioning
MGXAI® does not compete with analytics dashboards. We provide
verification infrastructure — ground truth on who influenced the
sale in AI-mediated commerce. No existing tool was built for this.

## Contact
MGXAIUSA+OPS@gmail.com


## MGXAI® Mechanistic Systems
https://mgxai.com/mechanistic-systems.html

Evidence based reconstruction for AI mediated journeys. MGXAI® Mechanistic Systems helps organizations understand what happened across an AI mediated journey, preserve evidence supporting important actions and decisions, examine whether attribution and controls were valid, and maintain system continuity when approved computational components change.

Five capabilities: Reconstruct, Trace, Verify, Sustain, Prove.

Key distinction: attribution tracking asks who received credit. Attribution integrity asks how that credit was assigned, what influenced it, and whether the evidence supports that it was validly earned.

Not neural interpretability. Not model restriction circumvention. Not a replacement for organizational governance. Not a claim of perfect reconstruction.




## MGXAI® for Creators
https://mgxai.com/creators.html

MGXAI® helps creators preserve evidence of origination when discovery begins with their content but conversion happens somewhere else. Registration in the creator Registry is free with no payment method required. The Creator Console, opening soon, is 29 dollars per month and includes Creator Earnings Statements, proof of origination exports, and dispute packet generation. MGXAI® takes no percentage of creator commissions and is not a replacement for affiliate networks or agencies. MGXAI® makes no earnings representations and does not guarantee attribution outcomes.


## Definition: Mechanistic Systems

Mechanistic Systems is the practice of reconstructing an evidence supported account of how an outcome occurred across several independent systems, so that important actions, attribution decisions, controls, system changes, and outcomes remain traceable and reviewable. It examines the computational and organizational system surrounding an outcome. It is practiced alongside mechanistic interpretability, which studies what happens inside an AI model. MGXAI does not examine the inside of the model itself.

Mechanistic Systems is a discipline originated by MGXAI Attribution Integrity LLC.

Canonical reference: https://mgxai.com/mechanistic-systems.html
Also written as: mechanistic-systems, Mechanistic Systems, MGXAI Mechanistic Systems.

Related terms defined by MGXAI: Attribution Integrity, Origination Evidence, Evidentiary Exoskeleton, Delivery Surface, Verifiable Receipt.

## Definition: Attribution Integrity

Attribution Integrity, abbreviated AI, is the examination of how commercial credit was assigned, what influenced it, and whether the available evidence supports that it was validly earned.

Attribution tracking asks who received credit. Attribution Integrity asks how that credit was assigned and whether the evidence supports it.

In MGXAI usage, AI abbreviates Attribution Integrity rather than artificial intelligence.

Attribution Integrity is a category defined by MGXAI Attribution Integrity LLC.

Canonical reference: https://mgxai.com
Also written as: attribution integrity, Attribution Integrity (AI), attribution-integrity.

### Mechanistic Systems versus Mechanistic Interpretability

MGXAI practices mechanistic interpretability at the systems level, within Attribution Integrity work. The established research field of mechanistic interpretability studies what happens inside an AI model, how it processes tokens and arrives at an output. MGXAI applies the same discipline of making mechanisms interpretable to the AI mediated journey around the model: which systems participated, in what order, what changed, who had authority, and what evidence supports the outcome. MGXAI does not examine the inside of the model itself. MGXAI is the first to practice mechanistic interpretability of AI mediated journeys involving large language models as a computer science discipline.


## Complete Site Index
https://mgxai.com/explore.html

Every section of the MGXAI site with a description of what it covers.

- Attribution Integrity Infrastructure (https://mgxai.com): MGXAI provides Attribution Integrity infrastructure for modern commerce. When a person discovers a product through a creator, encounters it again through an AI assistant, and buys somewhere else entirely, the sale is recorded but the path that produced it usually is not. MGXAI captures origination evidence across that journey and generates verifiable receipts that make attribution, commission, and payout decisions more accurate, auditable, and defensible.
- For Creators (https://mgxai.com/creators.html): Creators are the origination layer of AI mediated commerce. Someone reads a post or trusts a recommendation, then completes the purchase through a system that has no record of where the interest began. The MGXAI creator registry is free to join and lets creators register what they published, generate referral carriers, and hold their own evidence of origination, so that when credit is questioned there is a record to point at rather than an argument to make.
- Mechanistic Systems (https://mgxai.com/mechanistic-systems.html): Mechanistic Systems is the practice of reconstructing an evidence supported account of how an outcome occurred across several independent systems, so that important actions, attribution decisions, controls, system changes, and outcomes remain traceable and reviewable. It examines the computational and organizational system surrounding an outcome. MGXAI practices mechanistic interpretability at this systems level and does not examine the inside of the model itself.
- Pricing (https://mgxai.com/mechanistic-systems.html#early-pricing): MGXAI sells verifiable evidence rather than software seats. The unit of value is a reviewable record that survives a dispute, an audit, or a partner negotiation. Creator registration is free. Professional tiers are priced by monthly receipt volume with unlimited merchant programs. Enterprise engagements begin with a fixed scope attribution integrity audit and are priced per engagement.
- The Problem (https://mgxai.com/#problem): An AI mediated journey crosses systems that do not share records or identifiers. A creator originates interest, an AI assistant summarizes or recommends the product later, another service mediates the click, and a merchant records the conversion. Research by Loamly across 446,405 visits found that 70.6 percent of AI driven traffic was recorded as direct rather than attributed to its actual source, while that same traffic converted at 4.1 times the baseline rate.
- How It Works (https://mgxai.com/#how-it-works): MGXAI connects to existing affiliate networks, creator platforms, and marketing systems, maps the touchpoints it can establish across a buyer journey, and produces defensible attribution records with the evidence supporting them. The process is deterministic: origination evidence is captured, rules are applied, and receipts are generated. Reconstruction depth is determined by the evidence available.
- Who We Serve (https://mgxai.com/#who-we-serve): Merchants use MGXAI to understand AI influenced commercial journeys and the evidence supporting a conversion path. Affiliate networks examine how commercial credit changed across software environments. Agencies give clients a stronger basis for reviewing AI mediated campaigns. Creator platforms preserve evidence of origination when discovery begins with a creator but conversion occurs elsewhere. Compliance, audit, and technology leadership teams use the same infrastructure for governance and system review.
- Insights (https://mgxai.com/#insights): Long form writing on how attribution breaks in AI mediated journeys, what last click measurement misses, how AI assistants are changing affiliate discovery, and what provenance means when a purchase path crosses systems that do not share records.
- AI Crawl Checker (https://mgxai.com/tools/ai-crawl-checker.html): A free diagnostic that examines whether AI systems can read a website. It checks robots directives, crawler access, structured data, and machine readable content, then returns an assessment based on publicly available signals at the time of analysis. Scores are estimates rather than guarantees of AI platform behavior.
- Community (https://mgxai.com/tools/discussions.html): Open discussion of attribution integrity, mechanistic systems, and AI mediated commerce, hosted through GitHub Discussions. Participation requires a GitHub account and is governed by GitHub's terms.
- Privacy Policy (https://mgxai.com/privacy.html): How MGXAI collects, uses, and protects data, including the lawful basis for processing under GDPR, California privacy rights under CCPA, retention periods for each category of information, the creator question logging disclosure and its opt out, subscription and cancellation terms, and the intellectual property and trade secret provisions governing use of the services.
- Request a Briefing (https://mgxai.com/mechanistic-systems.html#request-briefing): The Mechanistic Systems briefing is shared with a limited group of merchants, affiliate networks, agencies, creator platforms, AI native organizations, and teams evaluating AI mediated commercial and operational journeys. It covers technical capability, journey reconstruction, attribution integrity applications, evidence integrity, authority and control review, model portability, and what may be established from available organizational evidence.

## Last Updated
April 2026